Dates
- Jan 8, 2022 — 9am-1pm
- Fees — $35/$45
- Minimum 5 students and Maximum of 20 students
- 414-243-9778
- To register email: [email protected]
Instructor:
Jan Ellen Atkielski has a Bachelors Degree in Art with a minor in Education and numerous post
graduate courses. She has made her living as an artist for over 45 years, has been featured in print and on TV,
is a popular lecturer and published author. For more information, visit her paintings website at
www.janellenart.com or her mural website at www.jan-ellen.com.
Class Description
The objective of this lecture is to give an introduction and practical guide to finding an art career or to setting up a business as a self-employed artist. This informative talk gives participants a practical blueprint to pursue a successful career in art. Handouts provided.
Topics:
1. Define goals/desired career path as an artist
2. Create effective portfolios in a variety of formats
a. Digital/Video
b. Print
c. S “Series” Portfolios
3. How to create a business/marketing plan with a presentation package
a. Business cards/brochures
b. Resume
c. Biography
d. Artist’s Statement
e. Artist’s Appraisal
f. Press Kit
g. Exposure and Promotion
4. Secrets to exhibiting
a. How to enter art competitions
b. How to approach galleries
c. How to work with licensing agents
d. How to work with artist representatives
e. “Out-of-the-box” ways to sell and promote art
f. Corporate art market opportunities
g. Public art opportunities
5. Business Basics – register your business, pricing, copyright, quotes & contracts, payment,
client/prospect data base, accounting
6. How to find and apply for art grants
7. Professional art careers